KeyMavens Group Signs LuLu Retail as Anchor Tenant at Le Meryeme Mall – Liwan
KeyMavens Group has signed an agreement with LuLu Retail to operate the primary retail space at Le Meryeme Mall – Liwan. Under the agreement, LuLu Hypermarket will open as the destination’s core anchor tenant, marking a defining milestone for the Group’s second community retail destination in Dubai.
The agreement brings one of the region’s most established retail names into the Le Meryeme portfolio and reinforces KeyMavens Group’s strategy of building community destinations around trusted brands and essential daily services.
A Signing at KeyMavens Group Headquarters
The signing ceremony took place at KeyMavens Group’s headquarters in Dubai, attended by Eng. Munthir Al Ali , Chairman of KeyMavens Group, and Mr Salim M A, Group Director, Global Operations, LuLu Retail, alongside senior executives and development and investment directors from both organisations.
The meeting went beyond the agreement itself. Both sides held an in-depth discussion on developments in the retail sector, market trends and evolving consumer needs across Dubai’s modern residential communities, and explored potential future joint investment opportunities.
“We are delighted to welcome LuLu Retail as a strategic partner and anchor tenant at Le Meryeme – Liwan. This agreement marks an important milestone in our vision to create integrated community retail destinations that bring together trusted brands and essential daily services within an exceptional architectural setting that elevates the visitor journey and complements the local community. We remain dedicated to forging enduring partnerships that deliver authentic, long-term value to both the project and the area it serves.”
Eng. Munthir Al Ali , Chairman, KeyMavens Group
“Our presence at Le Meryeme – Liwan reflects our ongoing expansion strategy to establish a footprint within Dubai’s emerging residential communities and cater to the rising demand for top-tier retail services. The new hypermarket will provide a comprehensive shopping experience offering fresh food, consumer goods, and daily essentials, built around the group’s high operational standards.”
Mr Salim M A, Group Director, Global Operations, LuLu Retail
Building a Balanced Retail Mix
The agreement is part of Le Meryeme’s strategy to curate a balanced commercial mix spanning retail, services, dining, cafés, healthcare and fitness facilities and family leisure spaces, aligned with the residential and urban growth of Liwan, Wadi Al Safa 2 and the surrounding master communities.
Construction at Le Meryeme Mall – Liwan in Wadi Al Safa 2 remains on track, with a total built-up area of approximately 113,674 square feet and practical completion targeted for the fourth quarter of 2026. The destination features a Spanish-inspired design defined by open layouts, outdoor courtyards and shaded terraces.
One Philosophy, Two Destinations
KeyMavens Group previously delivered Le Meryeme Mall – The Villa and is now focused on executing Le Meryeme Mall – Liwan. Both destinations share a philosophy that places design quality and architectural identity at the core of the visitor journey:
- Le Meryeme Mall – The Villa offers a refined architectural profile suited to the residential identity of The Villa community, pairing modern detailing with a warm ambience and a curated lineup of premium brands and services.
- Le Meryeme Mall – Liwan introduces a vibrant, open concept that prioritises intuitive circulation and seamless integration between retail, service and community areas, mirroring Liwan’s rapid growth.
An Integrated Model, From Planning to Operations
KeyMavens Group operates several specialised entities across real estate development, investment, engineering consultancy and retail, including Key Mavens Real Estate, Golden Square Engineering Consultant and Key Mavens Retail. This integrated structure allows the Group to oversee every stage of a project, from master planning and design to development, delivery and ongoing operations.
The Le Meryeme portfolio embodies the Group’s drive to develop differentiated community retail hubs that merge design excellence with service diversity, generating lasting value for tenants, visitors and surrounding neighbourhoods.
Media Coverage
The signing received wide coverage across leading regional media, in English and Arabic:
- Gulf News
- Zawya
- TradeArabia
- Al Bayan (Arabic)
- Al Khaleej (Arabic)
- Gulf Daily News
- Mid-East Info